Independent creative agency, MBA, has announced the acquisition of Cubeworks, a leading web / mobile development and systems integration business, for an undisclosed sum. Cubeworks was established in 2002, employs 15 people in its Brighton office and its current clients include CGI (formerly Logica) National Express, Diageo and the UK Government.

The move further bolsters MBA’s existing digital and mobile services by offering even more app, ecommerce and tech development opportunities to its new and existing clients, which include Everest, Embraer, Avios, Accor Hotels and Sage by Heston Blumenthal.

Cubeworks will be merged with MBA with immediate effect. Cubeworks’ office in Brighton will be renamed MBA Brighton and will continue as a tech hub for MBA London and MBA Miami, which MBA recently opened. Cubeworks’ Managing Director, Alex Cowell, will join the MBA Management Board as MBA CTO as well as continue in his role as MD of MBA Brighton.

Stephen Maher, CEO of MBA, comments: “This acquisition is about taking MBA’s proven philosophy of Brand Action ™ to the next level and about reinforcing our belief that the future of all communications in our digitally integrated world lies in the convergence of creativity and technology. Alex and his team at Cubeworks in Brighton are a highly regarded operation with an outstanding track record in offering clients the very latest in digital and mobile technology solutions. What’s more Alex and his team fit effortlessly into the MBA culture making the merger as non-disruptive for both of us as possible.”

Alex Cowell, MD of Cubeworks, said ““We are delighted to be joining up with MBA. Not only do we get on brilliantly, but we also share the same aspiration of delivering our clients the perfect blend of creative technology to drive their ROI. Added to that, we can bring all that the thriving digital hub of Brighton has to offer to MBA and its clients in London and Miami. We can’t wait to get going on this exciting new journey.”

Cubeworks was advised by M&A Advisory – www.mandaadvisory.com