MMR have purchased leading creative video agency Ideal Insight, an acquisition that will accelerate their quest to bring market research to life in innovative, creative and engaging ways. As well as providing a springboard for the next phase of Ideal insights development, the acquisition reflects MMR’s global strategy of delivering more compelling customer and commercial stories to its research clients.

Since its foundation in 2012 Ideal Insight has grown rapidly, nearly doubling in size over the past 12 months, whilst developing an outstanding reputation for producing highly effective, costefficient content for brands big and small. The acquisition by MMR provides greater business infrastructure, a global office network, and a chance to further invest in a talented team of inhouse designers, videographers, photographers and animators. Ideal Insight will continue to focus on growing clients across many sectors, including education, healthcare and retail, but will supplement this with the development of a storytelling toolkit in the research arena.

Ideal Insight have disrupted the traditional creative agency model, adopting an agile structure that strips back much of the excess resource and process that consumes budget, whilst adding little commercial value. They make creative content that allows companies of all sizes to tell product stories in a way that directly grows consumer connection and sales.

New Ideal Insight Managing Director Ben Fathers, formally of TNS and Tesco, stated “This is a really exciting time for both research and creative services as the two disciplines start to engage more frequently. MMR will be at the forefront of this change, combining our scientific research with creative journalism to bring consumer feedback and market findings to life in an effective and exciting new way”.

Mat Lintern, Global MMR CEO said “We’re extremely excited by the acquisition of Ideal Insight, with the support that MMR can provide meaning the growth of an already strong brand can be super-charged. The fact that we can now leverage a talented team of commercially-orientated creatives in our traditional research areas is a massive plus as we strive to ensure our research findings have maximum impact.”

Ideal Insight’s outstanding array of creative services have seen it work around the world on over 3,000 projects, including work ranging from TV adverts to record breaking social media campaigns. Clients including many household names such as John Lewis, Virgin Active and the NHS.

Ideal Insight was advised by M&A Advisory www.mandaadvisory.com

For more information contact: Ben Fathers – ben.fathers@idealinsight.co.uk

Strategic marketing agency, Home, has acquired global brand and innovation consultancy, fusion learning, fuelling the growth ambition of both businesses.

The move is part of the agency group’s vision of creating a truly end-to-end service for clients across the entire brand experience, from business and brand strategy through to cutting edge marketing delivery.

In addition to helping clients with brand positioning, purpose, innovation, insight & market research, and capability & learning within these areas, fusion will now be able to access the creative and marketing expertise necessary to activate campaigns directly to consumers.

Dave Sewards, Group Chairman at Home, said: “We’re thrilled to welcome fusion learning to Home. We believe we now have a great opportunity to take advantage of the changing marketing landscape by getting more strategic with our clients at a higher level and by blending creativity, data, insight and technology to have a genuine and sustained impact on the growth of their brands.”

Nina Aggarwal, Global MD at fusion learning, commented: “We couldn’t be happier to be a part of The Home Group and are excited for our clients who will benefit from the creative and marketing expertise this now allows us to offer. Home’s culture and values are very close to ours, so we believe this relationship will bring a real benefit to those who work with us and whom we work for.”

With offices in Leeds and Sydney, as well as teams on the ground in countries such as India and Canada, fusion learning boasts an experienced team of brand mentors and insight specialists, and a strong portfolio of clients including Reckitt Benckiser, Molson Coors, CIBC, 3M, Goodman Fielder and Nestle.

It will continue to operate under the same name, with Home CEO, Dave Sewards, and founding partner, Rich Marson, joining the Board.

Nina Aggarwal, Myles Ritson and Patrick Tully will remain at fusion learning as Global Managing Director, CEO and M.D. of APAC respectively.

Staff based at fusion learning’s Leeds office have relocated to Home’s HQ in Roundhay, Leeds.

About Home

Home is an integrated marketing agency based in Leeds, London and Gibraltar working across the key disciplines of branding, advertising, media and search-driven digital marketing (SEO, PPC, PR and social media). Home is RAR recommended, DADI award winning and a Google Premier Partner. As well as being named the No1 Independent Agency in the UK with 100+ staff by The Drum, Home ranked first place in Campaign’s Top 30 Regional Agencies in 2018. Home’s clients include Jet2, ASDA, Jaguar Land Rover, Argos, First Bus, UberEATs and Science in Sport.

For more information, visit www.homeagency.co.uk

Follow Home on Twitter @homeagencyuk

About The Home Group

The Home Group offers marketing solutions to a wide range of clients across a number of business sectors. Now employing 210 staff with a turnover of over £35m, the Group comprises Home (an award-winning marketing agency), CHILLI (a leading brand and packaging agency), and fusion learning (a brand and innovation consultancy).

In addition, The Home Groups also encompasses a number of businesses specialising in the healthcare sector, including Home Digital (a digital healthcare agency), Healthi (a healthcare marketing consultancy) and Mercury Communications (a creative and design agency).

The Group has offices in Leeds, London, Durham, Gibraltar and Sydney.

For more information about The Home Group, please visit: https://www.homeagency.co.uk/group/

About Fusion Learning

fusion learning is a global brand and innovation consultancy with offices in the UK and Australia as well as teams on the ground in Canada, Mainland Europe and India. Using rigour and creativity, fusion collaborates with its clients to create brand building possibilities. It does this by developing strategic brand models, building innovation pipelines, as well as developing capability and learning in these areas. In addition, fusion boasts its own research division – fusion fuel – which specialises in qualitative and quantitative market research used to uncover insights and develop or validate brand building opportunities.

fusion’s client list includes Reckitt Benckiser, Molson Coors, CIBC, 3M, Goodman Fielder and Nestle, to name a few.

For more information, visit: http://fusionlearning.com/

M&A Advisory advised Fusion Learning