PwC Sweden has acquired Pond Innovation AB, one of Sweden’s leading brand strategy, strategic innovation and digital services agencies. The acquisition is part of PwC’s strategy to be Sweden’s leading provider of business advisory services in the digital era.
Almost all companies and organisations are being impacted by a substantial pace of change today. New market entrants are challenging entire sectors, and constantly being at the leading edge is crucial to survival and growth. 67% of executives say that innovation is the most important driver of organic growth for all companies regardless of sector or geography.
“We see that clients increasingly want business solutions that have a different perspective to meeting and leading change in the rapidly transforming world we live in. With our acquisition of Pond we significantly expand our capacity to help our clients shape the future”, said Peter Nyllinge, CEO PwC Sweden.
“PwC’s experience of helping companies all over the world with advisory services, combined with Pond’s expertise in brand strategy, innovation and digital services development, position us to help both current and future clients to create innovative, experiential services and products”.
“Today we help our clients to define clear customer promises and convert these into fantastic experiences and innovations in the digital and physical world. With PwC our proposition becomes even sharper, and we strengthen our ability to create and implement transformative experiences with our clients”, commented Dan Josefsberg, CEO of Pond.
As part of PwC’s ambition to be at the very leading edge, a whole new concept called the PwC Experience Center will now be launched in Sweden.
“The Experience Center will be a physical place where our clients can enter a creative and inspirational environment to experience the new services we offer; services related to innovation, customer experiences and brand strategy in the digital era”, explained Fredrik Lindblad, Digital Transformation Leader at PwC Sweden.
About Pond Innovation AB
Pond Innovation AB is a privately owned advisory company with approx. 75 employees and a turnover of more than SEK 100 million. The company has provided innovation, design and digital services to companies and organisations in Sweden since its start in 1999, and is one of the leading companies in its field in Sweden. PwC is acquiring the brand strategy, innovation and digital services business, encompassing approx. 50 employees. The Design business will be separated off into an independent company that will not be included in PwC’s acquisition.
Pond has been advised by M&A Advisory www.mandaadvisory.com in London.
For more information contact:
Peter Nyllinge, CEO, PwC Sweden : Tel: +46 (0)709-29 30 60 : e-mail: peter.nyllinge@se.pwc.com
Fredrik Lindblad, Digital Transformation Leader, PwC Sweden : Tel: 0709 29 33 18 : e-mail: fredrik.lindblad@se.pwc.com
Dan Josefsberg, CEO, Pond : Tel: +46 (0)734- 100107 : e-mail: dan.josefsberg@pondsthlm.com