Consumer sport and lifestyle PR agency GUNG HO Communications has acquired London-based Coffin on Cake PR in a move that will double the size of the agency’s team and create a unique proposition in the sector. Coffin On Cake’s clients include Quiksilver, Roxy, Stance and Surfdome.
Press Release: GUNG HO has an extensive portfolio of clients within the retail, sport and lifestyle sector including New Balance, Speedo and Garmin (across its fitness, outdoor and wellness portfolio). Coffin on Cake PR is a consumer focused 360 degree communications agency servicing the fashion and lifestyle markets with a client base that includes Lee Cooper Selvedge, Farah and Roxy.
Coffin on Cake will form a division of GUNG HO, creating a distinctive full service communications marketing proposition with a 30-plus strong team in both London and Birmingham servicing UK, European and global clients.
Paul Phedon, MD of GUNG HO, will work alongside Coffin on Cake co-founders and directors, Dean Bennett and Alex Craven, in taking the combined business to the next level. The deal enables GUNG HO to meet growing demand for fully integrated communications and content, extending the agency’s abilities to execute impactful creative campaigns across PR, web, mobile and social media channels.
“We have found a kindred spirit in Coffin on Cake. They are independent, entrepreneurial and their culture is about creating commercial yet creative solutions for their clients, just like us,” said Paul Phedon, MD of GUNG HO. “This deal is born from a mutual desire to deliver breakthrough work and creates a new canvas of opportunities for us and our clients. Coffin on Cake’s reputation in fashion and lifestyle is second to none and we are delighted to bring that experience into the GUNG HO fold”.
Dean Bennett said: “There’s an obvious synergy between Coffin on Cake and GUNG HO and our partnership will create a formidable proposition in the market. Combined we have a truly compelling and unique offering that excites our respective client bases and will be coveted by our future partners.”
The Coffin on Cake team will remain located in London whilst GUNG HO’s team will continue to operate out of the Birmingham office.