๐ก ๐๐ฆ๐ณ๐ฆโ๐ด ๐ข ๐ค๐ฉ๐ข๐ญ๐ญ๐ฆ๐ฏ๐จ๐ฆ:ย Go to 10 agency websites and count how many use the wordย โ๐ฌ๐ญ๐ซ๐๐ญ๐๐ ๐ข๐.โ
Iโll save you the time, itโs ๐ข๐ญ๐ญ ๐ฐ๐ง ๐ต๐ฉ๐ฆ๐ฎ.
In the marketing communications sector,ย ๐ซ๐๐๐ฅ ๐๐ข๐๐๐๐ซ๐๐ง๐ญ๐ข๐๐ญ๐ข๐จ๐ง ๐๐จ๐๐ฌ๐งโ๐ญ ๐๐จ๐ฆ๐ ๐๐ซ๐จ๐ฆ ๐ญ๐ก๐ ๐ฅ๐๐๐๐ฅ ๐๐ฎ๐ญ ๐๐ซ๐จ๐ฆ ๐ญ๐ก๐ ๐ฉ๐ซ๐จ๐จ๐.
Here are three ways to make your claim to โstrategicโ actually mean something:
1๏ธโฃ๐๐ก๐จ๐ฐ ๐ญ๐ก๐ ๐ซ๐๐๐๐ข๐ฉ๐ญ๐ฌ
โผ๏ธ Case studies that link creative work directly to measurable business outcomes.
โผ๏ธ Clearly articulate ๐ธ๐ฉ๐บ your thinking made the difference, not just ๐ธ๐ฉ๐ข๐ต you delivered.
2๏ธโฃ๐๐๐ค๐ ๐ฒ๐จ๐ฎ๐ซ ๐ฉ๐ซ๐จ๐๐๐ฌ๐ฌ ๐ฏ๐ข๐ฌ๐ข๐๐ฅ๐
โผ๏ธ Share the frameworks, tools, or methodologies you use to get from brief to breakthrough.
โผ๏ธ Transparency builds credibility.
3๏ธโฃ๐๐ฐ๐ง ๐ ๐ญ๐๐ซ๐ซ๐ข๐ญ๐จ๐ซ๐ฒ
โผ๏ธ Be the go-to expert in a niche where you have deep knowledge.
โผ๏ธ Broad โstrategicโ positioning is vague; ๐ด๐ฑ๐ฆ๐ค๐ช๐ข๐ญ๐ช๐ด๐ต ๐ด๐ต๐ณ๐ข๐ต๐ฆ๐จ๐ช๐ค positioning is magnetic.
Clients arenโt buying the word ๐ด๐ต๐ณ๐ข๐ต๐ฆ๐จ๐บ – theyโre buying confidence that you can think, plan, and execute better than anyone else in their market.
So if you say youโre strategic, ๐ฌ๐ก๐จ๐ฐ ๐ฎ๐ฌ ๐ฐ๐ก๐ฒ.
