Accord Marketing Ltd today announces the acquisition of Acacia Avenue, marking a significant step in strengthening its ability to deliver integrated, insight-driven marketing solutions to clients across the UK and beyond.
The acquisition brings together two complementary businesses with a shared commitment to strategic thinking, creativity and measurable results. By combining Accord’s scale, resources and performance-led approach with Acacia’s specialist insights expertise and established client relationships, the newly expanded group is well positioned to deliver greater value.
Clients of both businesses will benefit from an expanded range of services, deeper sector expertise and increased capacity across strategy, creative, digital and performance marketing. The expanded team will enable more integrated campaigns, faster execution, and greater strategic support as clients navigate an increasingly complex marketing landscape.
“This acquisition is a natural fit,” said Sally Winfield, CEO at Accord. “Acacia Avenue shares our values, client-first mindset and belief in marketing that delivers real commercial impact. Together, we’re stronger, more agile and better equipped to support our clients’ ambitions.”
Caroline Whitehill, Director at Acacia, added: “Joining Accord allows us to scale what we do best, while maintaining the close client relationships and quality of work we’re known for. It’s an exciting next chapter for our team and our clients.”
M&A Advisory introduced the parties and advised Acacia Avenue.
